RGI Marketing Director

· Indianapolis, Indiana
Employment Type Full-Time
Minimum Experience Experienced

RGI Group International Marketing Director


Raybourn Group International (RGI) is seeking a marketing director to staff an association client and RGI’s in-house marketing needs.

RGI is an AMC Institute-accredited association management company. We provide outsourced association management, event planning and consulting services for dozens of non-profits, trade associations and professional societies. Founded in 1988, RGI is a growing company that manages associations of varying sizes and budgets, ranging from local to regional, national, and international membership. We daily provide a number of services for our clients, including strategic planning, financial management, executive management, membership development, marketing/public relations, publications, social media, education/professional development and meeting/event planning, among others.

This position is based at RGI’s headquarters in Indianapolis, but interviews may be conducted via video conference for candidates outside the area.

RGI has also been named Best Place to Work in Indiana for the last two years.


GENERAL RESPONSIBILITIES

Create, plan, manage and execute high-quality, integrated communication and marketing strategies to serve the needs of one of RGI’s clients. Position will supervise a communications coordinator and assist in supervising RGI’s communications & marketing interns.

 

PRIMARY RESPONSIBILITIES

  • Ability to work independently as well as part of a communications team.
  • Oversee the marketing and communication strategy for association client in support of the association’s overall strategic objectives.
  • Support the association client’s current Strategic Plan and ongoing change management initiatives through marketing expertise to build brand awareness within their industry.
  • Promote existing member benefit programs and new programs, and effectively communicate changes to existing programs and benefits as they happen in the furtherance of the client’s strategic plan.
  • Strategize, execute and evaluate targeted communications, marketing, social media and web initiatives that complement and complete priorities identified in the association’s strategic plan and related documents.
  • Serve as editor and publisher of the association client’s quarterly printed and digital magazine, including curating and editing external submissions and in-house content, writing content as needed, soliciting advertisers and managing the publication’s annual budget.
  • Review, recommend and employ integrated branding guidelines, policies and strategies designed to build the client’s brand, raise awareness and increase visibility for the client and their members. Craft meaningful messages that resonate with client’s stakeholders and target audiences based on their professional needs.
  • Develop and implement custom communications and marketing plans for annual conferences, including: Production of programs, registration materials, conference packets, slideshows and mobile applications disseminated before, during and after meetings. Assist client on-site at one out-of-state conference per year by working in several capacities.
  • Develop articles, brochures, publications, e-mail communications, social media posts and other content from initial concept through final delivery. Write and/or procure content, solicit and approve design assets from multiple contributors, and oversee creative direction and branding for digital and/or print materials.
  • Based on available user feedback and web analytics, evaluate and recommend web changes and improvements. Develop overall web content strategy that clearly communicates and tells the clients’ story, especially membership benefits and member achievements. Oversee and develop site information architecture and usability testing. Regularly monitor, edit and update association-owned websites to ensure content is current, accurate and consistent with the client’s brand. Approve all written and visual content for posting on association sites. Periodically seek member feedback about the site for continuous improvement efforts.
  • Build and execute social media strategy and editorial calendar from research to platform choice, benchmarking & audience identification. Continuously improve by capturing and analyzing appropriate data/metrics, insights & best practices.
  • Create, organize and oversee special communications projects, including strategic plans, annual reports, anniversary celebrations, new programs and initiatives, etc.
  • Prepare annual communication budgets and review/approve expenditures for public relations and marketing purposes.
  • Continually assess association policies, programs and procedures to identify possible efficiencies, enhancements and improvements. Remain knowledgeable of association policies, procedures, benefits and services.
  • Ensure association staff are aware of communications and marketing activities, plans and priorities, and their relevance to overall client strategic goals and objectives.
  • Support RGI’s Director of Marketing in strategy and execution of in-house marketing goals to further RGI’s market penetration, brand awareness and business development efforts.

 

REPORTING RESPONSIBILITY

  • This position reports to the association client’s Executive Director and RGI’s Director of Marketing.
  • This position supervises a communications coordinator who is allocated to the same association client as well as RGI’s seasonal communications & marketing interns.


KNOWLEDGE AND SKILL REQUIREMENTS

Applicants should have proven experience and expertise to coordinate all association communications and marketing initiatives, working with staff across all levels of the organization, including the Executive Director, Board of Directors, Staff and association members. Successful candidates will demonstrate/possess:

  • A bachelor’s degree in marketing, communications, public relations, journalism or related field desired with five years of related experience, preferably in association management. Equivalent combination of education and experience will be considered.
  • Excellent project management, organizational and time management skills along with ability
    to manage multiple overlapping production deadlines in a fast-paced environment.
  • Superior interpersonal skills. Exceptional writing, proofreading, editing, and verbal communication skills and experience. Demonstrated knowledge of AP Style.
  • Ability to craft, implement and evaluate high-level, strategic communication and marketing plans, adjusting them as needed based on data about changing member needs and feedback from key stakeholders.
  • Demonstrated experience in working with nonprofit associations and/or association management companies. Proven ability to work as part of a team, including ability to work with staff and volunteer committees, accept ideas from others and maintain delineation of staff and
    volunteer roles.
  • Experience in selecting, managing and working with third-party and/or outside service providers including e-mail content management vendors, promotional product companies and other service providers/contractors, such as printers, writers, photographers, videographers and graphic designers.
  • Experienced user of Microsoft Office software including Word, Excel, PowerPoint and Outlook.
  • Experienced user of Adobe Creative Suite products, including InDesign, Illustrator, Premiere and Photoshop.
  • Experienced user of email and web content management systems.
  • Experienced user of social media platforms, tools and applications, including related analytics platforms.
  • Attention to detail and ability to create, refine and manage detailed processes for efficient communication and marketing operations.
  • Ability to exercise discretion and independent judgment.
  • Ability to work under pressure and ensure others meet deadlines.
  • Crisis communication and management skills, including the ability to handle emergencies calmly, quickly and appropriately, making on-the-spot decisions as needed.

 

Travel: Possible out-of-state travel of 2 – 3 days not more than twice per year.

The successful candidate will work in Raybourn Group International's Indianapolis headquarters office Monday through Friday.

This job description is not intended to be, nor should it be construed as, an all-inclusive description or list of all responsibilities, skills, efforts or working conditions. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties, and assign other duties as necessary.

 

TO APPLY:

Send cover letter, resume and a link to your online portfolio to info@raybourn.com. Initial interviews will be conducted virtually. Please, no phone calls.


Raybourn Group International is an equal opportunity employer (EOE/M/D/V) and seeks diversity within our team. Review RGI’s Diversity Equity and Inclusion Philosophy.  


Thank You

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  • Location
    Indianapolis, Indiana
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced